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Not many people realise this, but we’ve been arranging life insurance in Tullamore since 1997.
Remember Talbot’s shop?
Mrs Talbot used to sell sweets in “quarter bags”. Proper old-school stuff.
We bought Talbot’s shop back in 1997 and ran the business from there for years. Brendan McGowan (the auld lad) founded the company in 1981 and built it the hard way. He’s now retired – and well earned it too.
Lisa joined the business in 1997 and has since gone on to build Lisa’s Lust List into something far bigger than any of us imagined. Safe to say she’s not handling car insurace calls anymore.
I took over the life insurance side of the business in 2007 and gradually moved it toward the online model you see today
We’re no longer on the ground floor of the old shop – that’s HearMed now – but we’re still beavering away upstairs on the first floor.
That said, most people never need to visit.
While we’re based in Tullamore, the vast majority of our advice is handled over the phone and email. Whether you’re in Tullamore, Dublin, Cork or Donegal, the process is exactly the same.
No awkward office meetings.
No driving into town on your lunch break.
No stacks of paperwork.
Just clear advice, handled properly by myself, John, Richie and Hannah.
We help with mortgage protection, life insurance, serious illness cover and income protection.
But our real expertise lies in helping people with medical conditions get properly assessed before applying.
If you’ve ever been declined, rated, postponed, or you’re worried something in your medical file might cause issues, that’s where we tend to add the most value.
We’re a multi-agency intermediary, which means we can advise across all five major Irish providers:
You can buy life insurance from a bank.
You can buy it from a comparison site.
But if you’d rather deal directly with an advisor who happens to be based in Tullamore and who will actually look at your case properly, we’d be delighted to help.
If you’d like help figuring out what cover you need, complete the short questionnaire here.
We’ll come back to you with a personalised recommendation.
No pressure.
No obligation.
If you’d prefer a quick chat first, you can schedule a callback here.
Talk soon,
Nick
Hon the Faithful.
Editor’s note: Originally published in 2017. Updated in 2026 to reflect how I now advise clients across Ireland.
Written by Nick McGowan, QFA RPA APA
Nick is a qualified financial advisor and founder of Lion.ie, an independent Irish life insurance and income protection brokerage based in Tullamore.
He’s been helping people get fair, transparent cover for over 15 years — and was named Protection Broker of the Year 2022.
If you’d like straight answers (without the sales pitch), learn more about Nick here.
As Ireland's leading life insurance broker, we specialise in comparing the rates and policies from the top five Irish life insurance providers and offering the very best value quotes to suit the individual needs of our clients. Our expertise lies in finding a suitable insurance plan for those with specific needs, be it a particular illness, occupation or claim history, we've got you covered in every sense!
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