Our Terms of Business for Life Insurance Brokerage Services | Lion.ie
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Terms of Business

Lion.ie Terms of Business

Effective from 24.03.2026

1. About Us

Lion.ie is a trading name of Gowran Insurance Consultants Ltd, which is regulated by the Central Bank of Ireland.

We are authorised as:

  • An Insurance Intermediary under the European Union (Insurance Distribution) Regulations 2018
  • A Mortgage Intermediary under the Consumer Credit Act 1995

You can verify our registration on the Central Bank of Ireland website (www.centralbank.ie).

2. Codes of Conduct

We are subject to:

  • The Consumer Protection Code
  • The Minimum Competency Code
  • The Fitness and Probity Standards

These codes are available on the Central Bank of Ireland website.

3. Our Services

We advise on and arrange the following products:

  • Life insurance
  • Mortgage protection
  • Serious illness cover
  • Income protection

We act as a multi-agency broker, working with a panel of insurers, typically including:

  • Aviva
  • Zurich Life
  • Royal London
  • Irish Life
  • New Ireland

A full list of insurers is available on request.

4. How Our Advice Works

We provide advice on a fair and personal analysis basis.

This means:

  • We consider a sufficiently large number of insurers and products
  • We assess suitability based on your needs, circumstances, and objectives
  • We recommend what we believe is the most suitable option available

Insurers assess risk differently. In some cases, the order in which you apply can affect the outcome.

Where appropriate, we may:

  • Engage with multiple insurers in advance
  • Assess likely underwriting outcomes
  • Structure your application to improve the chances of acceptance on favourable terms

5. Execution-Only Transactions

If you request that we proceed without advice:

  • We will carry out the transaction based solely on your instructions
  • We will not assess suitability

We will make this clear to you where applicable

6. Remuneration

Commission

We are typically remunerated by commission from insurers when a policy is arranged.

This may include:

  • Initial commission at policy commencement
  • Ongoing commission for the duration of the policy

This does not affect our obligation to act in your best interests.

You can find our Commission Summary Document here:

https://lion.ie/commission/

Fees

In certain circumstances, we may charge a fee. This typically applies where additional work is required, for example:

  • Previous decline or postponement: €125
  • Complex or urgent applications: €125
  • Multiple applications: €100 per additional application
  • Review of existing cover: €125

These fees reflect the time and expertise involved in preparing, structuring, and managing applications.

We will always notify you in advance if a fee applies.

Where commission is also received, this may be offset against the fee.

7. Your Responsibilities

When applying for insurance, you are required to:

  • Answer all questions honestly and with reasonable care
  • Provide complete and accurate information

You should review all application forms and policy documents carefully to ensure accuracy.

Failure to do so may affect the validity of your policy or the outcome of a claim.

8. Claims Assistance

We will assist you with any queries you may have in relation to your policy and in the event of a claim.

9. Ongoing Cover and Reviews

Your circumstances may change over time.

We recommend reviewing your cover regularly.

We are available to assist with this, but ongoing reviews are not provided automatically unless agreed.

10. Mortgages

While we are authorised as a mortgage intermediary, we do not currently arrange mortgage products.

Our focus is on insurance advice and protection planning.

11. Conflicts of Interest

It is our policy to avoid conflicts of interest.

Where a conflict arises, we will:

  • Disclose it to you in advance
  • Manage it appropriately

12. Vulnerable Customers

We recognise that some customers may be in vulnerable circumstances from time to time.

This may arise due to factors such as health, life events, financial difficulty, or personal circumstances.

Where we identify that a customer may be vulnerable, we will:

  • Take additional care to ensure that information is clear and understood
  • Allow additional time where needed
  • Adapt our approach to support the customer’s needs

If you feel you may need additional support at any stage, please let us know.

13. Default on Payments

If premiums are not paid:

  • Your policy may be cancelled
  • Benefits may be reduced or lost

You should refer to your policy documentation for full details.

14. Complaints

You can find our Complaints Handling Procedure here:

https://lion.ie/complaints-procedure/

15. Cooling-Off Period

You have the right to cancel:

  • A life insurance policy within 30 days of commencement
  • A general insurance policy (where applicable) within 14 days

Full details are outlined in your policy documentation.

16. Data Protection

We comply with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

Our Privacy Notice is available at:

https://lion.ie/privacy-statement

17. Compensation Scheme

We are members of the Investor Compensation Scheme.

This scheme may provide compensation in certain circumstances where a firm is unable to meet its obligations.

Further details are available on request.

18. Changes to These Terms

We may update these Terms of Business from time to time.

Where changes are material, we will notify you in advance.

Get in touch

057 93 20836

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