Meet Bob.

Bob is 25. He likes to drink pale ale and enjoys taking me-time to moisturise his beard with special oils he buys off the internet.

Bob also really likes Nickelback and Coldplay, but he can’t admit that out loud because it’s not cool. Bob’s been doing some reading and has decided to get his personal finances in order: and top of his list is to look into Life Insurance.

As consumers, we're fascinated by comparisons.

We love knowing the best, the worst, and everything in between.

And having all the information in the world at our fingertips has made us even hungrier to find out all we can before we make a purchase.

So today, to save you from spending hours on the interweb trying to compare insurers, in this article I'll do it for you.

Many people view life insurance as nothing more than a transaction—you give the insurer money, and the insurers pay you money if you die.

But what if we saw it as more than just paperwork?

What if we saw it for what it really is – a protective bubble around your family finances, ensuring the ones you love the most are secure regardless of what happens to you?

Despite how it sounds, Section 72 isn’t actually the name of a military base deep in America where aliens are being investigated. I mean it could be. CIA, don’t come for me.

Let’s try that again. In the context of Life Insurance: Section 72 ISN'T the name of a secret military base where aliens are being investigated.

Instead, Section 72 is a type of Life Insurance you can take out in Ireland to pay off Capital Acquisition Tax. Also known as CAT. Also known as ‘meow’.

Also known, more commonly, as inheritance tax.

Inheritance tax is the bogeyman of tax. It’s also fecking ridiculous. So let’s start by talking about that CAT.

There's a very clever way of buying more life insurance cover yet paying less.

And it's so easy to do.

That's what I look at in today's blog.

Look, choosing a life insurance policy isn't easy.

But follow these quick tips and you'll be fine.

If not, I'm here to help.

Some things will make you sit back and take stock of everything.

Getting married.

Having kids.

Those are the good ones.

But the flip side is correct, too: getting fired, a sudden death, cancer, or an accident can leave you reeling.

Especially if it’s something like a car crash that can hit so entirely out of the blue.  

Should you cancel life insurance?

It depends on the stage you're at in your life.

In this article, we look at who should, and who shouldn't cancel their life insurance.

You’ve probably read that title and recoiled a bit with the bang of BS off it.

And yes, you’d be right. It does sound farfetched, but you can buy Life Insurance with cashback.

It’s all a matter of knowing a guy who knows a guy who knows about insurance — or knowing a guy who knows how to Google and ended up on this here part of the internet.

You get the feeling you’re starting to get on a bit when you turn on the radio and don’t recognise any of the artists.

And now look at you, you’re reading a blog about Life Insurance.

It’s over my friend.

Make peace with becoming a curmudgeon, watching The Late Late Show and finding outrage at every turn.