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*Disclaimer – we do not arrange policies through Laya Life Insurance.
Laya markets itself as straightforward, online life insurance.
No paperwork, no long waits – simple cover.
For some people, that’s perfectly suitable.
But like most things in life insurance, it depends on your situation.
Laya provides fixed-term life cover that you can apply for online.
In fairness, it couldn’t be simpler.
You choose your term, your cover amount and complete the application digitally.
If you’re accepted, you can get your documents instantly.
The cover is typically joint life, which means it pays out once on the first death.
It’s designed to be clean and uncomplicated.
If you:
Then Laya can be a reasonable option.
Not everyone needs advice. Some people just want something simple and quick.
Life insurance becomes more complex when:
You see, insurers assess risk differently.
One company may accept a condition at the normal price while another may increase/load your premium.
The order you apply in matters because underwriting decisions follow you, so being accepted for cover is not the same thing as getting the best decision.
That’s where broker advice can change the result.
This is an important structural difference.
A joint life policy pays out once, on the first death. After that, the cover ends.
A dual life structure provides two separate policies under one arrangement. That means there can be a payout on each life if both people were to pass away during the term.
For some families that distinction matters a lot.
If you’re not sure which structure suits you, I’ve explained the difference between joint and dual life policies in more detail here.
Another consideration is what happens years down the line.
Broker-arranged policies include:
Direct policies are typically more fixed.
Once set up, changes can be limited.
If you’re confident your situation will remain simple, that won’t bother you.
If you think you might increase your mortgage or get a new mortgage in the future, it should.
If you’re perfectly healthy, want basic cover quickly and don’t need flexibility, Laya can suit.
If you have any medical history, want structural options, or simply want to understand how different insurers assess risk, it’s worth looking at the wider market before committing.
Applying incorrectly can narrow your options later.
Getting accepted isn’t the goal.
Getting the cover right for future you is.
If you’d like me to review your situation properly and recommend the most suitable structure based on where you are in life, please complete this questionnaire and we’ll review it and come back to you.
Or if you’d rather talk it through first, you can schedule a callback here

Written by Nick McGowan, QFA RPA APA
Nick is a qualified financial advisor and founder of Lion.ie, a multi-agency Irish life insurance and income protection brokerage based in Tullamore.
He’s been helping people secure fair, transparent cover for over 15 years and was named Protection Broker of the Year 2022.
If you’d like straight answers without the sales pitch, learn more about Nick here.
As Ireland's leading life insurance broker, we specialise in comparing the rates and policies from the top five Irish life insurance providers and offering the very best value quotes to suit the individual needs of our clients. Our expertise lies in finding a suitable insurance plan for those with specific needs, be it a particular illness, occupation or claim history, we've got you covered in every sense!
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