Table of Contents
If you just want the numbers first, here they are.
Example assumptions:
€250,000 life insurance
25 year term
Non-smoker
No health issues
| Age | Approx monthly cost €250k - 25 year term |
|---|---|
| 25 | €10 |
| 30 | €13 |
| 35 | €16 |
| 40 | €23 |
| 45 | €36 |
| 50 | €56 |
These are typical standard rates. Smoking, medical history, higher cover amounts or longer terms will increase cost.
Now here’s the part most price guides don’t explain properly.
Two people of the same age can receive very different quotes depending on which insurer assesses them.
That difference can add thousands over the life of a policy.
And once you apply and receive a risk loading, that underwriting decision can follow you. If you apply to the wrong insurer first and accept a high loading, it can limit your options later.
That’s why cost is not just about age. It also depends on which insurer assesses you and when you apply.
The figures above are for term life insurance, which covers you for a fixed period such as 25 or 30 years.
Whole of life insurance covers you permanently and is significantly more expensive because a payout is guaranteed at some point.
For most families, term cover is the practical starting point. Whole of life is usually used for estate planning rather than day-to-day financial protection.
Life insurance and mortgage protection are closely related, but they are not identical.
Mortgage protection is designed specifically to clear a home loan if you die during the term. Standard life insurance can be structured more flexibly and is used to replace the salary of the deceased.
If you are pricing cover purely for a mortgage, see our separate mortgage protection cost guide for more specific examples.
Life insurance pricing is based on the statistical risk of a claim over the length of your policy. A 25-year-old has a lower probability of dying during a 25-year term than a 45-year-old. The insurer prices accordingly.
When you lock in a premium with level term cover, that price stays fixed for the duration of the policy. That is why people who take out cover when they are younger often pay significantly less over their lifetime.
A healthy 30-year-old non-smoker can expect to pay roughly €13 per month for €250,000 over 25 years. If there is a medical history, pricing depends heavily on insurer choice rather than just age.
At 40, the same cover might cost €23 per month. The increase reflects the higher statistical risk over the policy term.
Being accepted does not always mean you received the best outcome.
The only way to know you have received the best possible deal is to get real quotes from all the insurers.
When I say real quotes, I mean ones that take your health into account, not just headline numbers on a screen.
If you want to see what your own cost looks like, use the quote system. It shows pricing from multiple Irish insurers and lets you compare properly.
If you have any medical history at all, it is worth speaking to us first.
Remember, the first application matters more than most people realise.
If you would like our advice, schedule a quick call here or complete this questionnaire.
Thanks for reading
Nick
Editor’s Note: This guide was originally published in 2020 and has been fully updated for 2026 to reflect current insurer pricing trends and underwriting standards in Ireland.

Written by Nick McGowan, QFA RPA APA
Nick is a qualified financial advisor and founder of Lion.ie, an Irish life insurance and income protection brokerage based in Tullamore.
He’s been helping people get fair, transparent cover for over 15 years — and was named Protection Broker of the Year 2022.
If you’d like straight answers (without the sales pitch), learn more about Nick here.
As Ireland's leading life insurance broker, we specialise in comparing the rates and policies from the top five Irish life insurance providers and offering the very best value quotes to suit the individual needs of our clients. Our expertise lies in finding a suitable insurance plan for those with specific needs, be it a particular illness, occupation or claim history, we've got you covered in every sense!
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